7 OZ LAUNCH

MICHELOB ULTRA | DIGITAL/SOCIAL CAMPAIGN

The Brief: Launch Michelob Ultras new smaller 7oz bottle, made for the
weekday, on social media in a unique and conceptually own-able way.

Thinking social-first, we created a series of monochromatic worlds that
broke through the visual clutter of the social space, and positioned the
product as a mini hero to your weeknight. Shot entirely in frame by
frame stop-motion animation, each video tells the story of your
weekday grind lightened by the tiny treat waiting at the end.

ACD: Kristina Litvin
AD: Ashleigh O'Dea

Agency: Laundry Service

Role: Concept Development | Set Design | Art Direction

SOCIAL VIDEO CONTENT

STILL CONTENT

ALWAYS ON CONTENT

MICHELOB ULTRA | Social Channels

The Brief: Create monthly content that ladders back to the brand messaging
"Live Fit, Live Fun, Live Ultra" while maintaining a balance of product versus lifestyle.

We created social assets with a playful tone that lead to living a healthy lifestyle.

Role: Concept Development | Art Direction