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Ashleigh O'Dea

Art Direction & Design

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SOCIAL REFRESH

FREIXENET | DIGITAL/SOCIAL ALWAYS ON CAMPAIGN
*Some images also used for Point of sale

Our challenge was to introduce the Freixenet brand to a new, younger set of women 
who are just coming of age and in-market for sparkling wine at a price point that won't
break the bank. We teamed up with Freixenet for a brand refresh that emphasized
its new signature bottle branding, giving personality to each flavor. Our objective was to
maximize reach to those younger millennial women across multiple touch points
over time by leveraging stunning, attention-grabbing imagery.

Agency: Laundry Service

Role: Concept Development | Creative Strategy | Art Direction & Design

 
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NATIONAL BUBBLY DAY

FREIXENET | INFLUENCER SOCIAL CAMPAIGN

Created an official social media holiday that enforced their brand
identity, thus creating an annual awareness campaign.

We gathered influencers who represented the different lifestyles
of the Freixenet girl - they were spread across categories like Brunch,
Lifestyle, DIY, etc., which provided a wide range of potential fans. The
selected influencers were a seamless fit for Freixenet - their engaged
followers were able to trust the authenticity of our brand feature,
which increased our awareness overall.

Role: Concept Development | Creative Strategy | Art Direction

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HALLOWEEN

FREIXENET | DIGITAL/SOCIAL/PRINT/OOH

Halloween is all about showing off your personality and that’s exactly
what we planned to do with our four bottles. We saw Sweet Cuvée as an
Ice Queen, Rosé as one of the Pink Ladies, Brut as a flapper from the
Roaring 20’s, and Extra Dry getting her super hero on. It’s was all about
creativity, color, and Cava celebrations.


Role: Concept Development | Creative Strategy | Art Direction & Design

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MOVIE NIGHT

FREIXENET | Influencer Film

The perfect pair needs to be celebrated.
We created an introduction video for sponsored rooftop
movie night events in different cities. The video was an influencer
collaboration featuring fun stop motion animation. 


Role: Concept Development | Art Direction & Design

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