NATIONAL BUBBLY DAY
FREIXENET | INFLUENCER SOCIAL CAMPAIGN
Created an official social media holiday that enforced their brand
identity, thus creating an annual awareness campaign.
We gathered influencers who represented the different lifestyles
of the Freixenet girl - they were spread across categories like Brunch,
Lifestyle, DIY, etc., which provided a wide range of potential fans. The
selected influencers were a seamless fit for Freixenet - their engaged
followers were able to trust the authenticity of our brand feature,
which increased our awareness overall.
Role: Concept Development | Creative Strategy | Art Direction