Art Direction & Design
CITYROW GO LAUNCH
CITYROW | Creative Production & Multi-Platform Advertising Campaign
CITYROW approached us for the launch of their new, innovative products, striving to cut through the overcrowded fitness industry. They needed a creative strategy and a media-driven approach that established a strong brand identity, increased their social following, engaged with the growing audience, and ultimately drove sales of rowers and subscriptions to streaming services. The
launch called for social-first video and photo content to be used across paid media, organic
social, website, and experience marketing.
Results: 3.5 return on ad spend, 7 million impressions, and 1.2 million engagements.
Agency: Socialfly
CD: Jamie Silver
AD: Ashleigh O'Dea
CW: Cailin Boegel
Role: Concept Development | Art Direction & Design
CITYROW VIDEO
A workout is a place to escape. A way to leave any BS from the day behind and go to a place that is solely yours. CITYROW GO
makes that easy with guided workouts in your own space, on your own time. Through high intensity, low impact, total body
workouts that are customizable, it’s as if an instructor was right there pushing your boundaries.
PHOTOGRAPHY
