SOCIAL REFRESH

BUD LIGHT | DIGITAL/SOCIAL ALWAYS ON CAMPAIGN

The Brief: We were tasked with a social refresh for Bud Light.
This included a new filter, creative aesthetic, tone of voice, and elevating friendship.

Our story featured a group of friends on the cusp of high summer, celebrating key moments,
hanging out and strengthening friendships that will last a lifetime. 

Agency: Laundry Service

Role: Concept Development | Creative Strategy | Art Direction

NFL CONTENT

BUD LIGHT | Paid Social Targeting

The only way of watching your favorite team, with your best friends could
get any better is if your beer repped the team too. 

We captured the energy of friendly competition and
camaraderie of NFL Game nights with Bud Light.

Role: Concept Development | Art Direction

DIVE BAR TOUR

BUD LIGHT | Paid Social Targeting

The Brief: Create content leading up to the Dive Bar Tour for fans to gain excitement.

Dive Bars are where friendships and musicians are fostered.
From the Beatles to the Ramones legendary musicians were born.
 And, in every city and small town, dive bars are where friendships
are forged and memories are made. Thus being the center of our story. 

Role: Concept Development | Art Direction